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Who We Are

Feeling nosy? Take a look through the below…

At Good Boy we love your pets!

Please read on to find out a bit more about what we stand for, where we’ve come from and who makes all the magic happen.

Our Ethos

You Are The Boss!

Quality Is Key

Buckets Full of Fun

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Our History

1775

Armitage Established

1962

Birth of Good Boy through Choc Drops

1976

Royal Warrant issued to Good Boy

2017

Over 16 million meat treats sold

2018

Nominated in ASDA's Innovation Awards

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What We Offer

Meet the Good Boy Experts